The first expression of the newly created M&S masterbrand was applied to the Foodhall. The aim was to enhance and fundamentally change the experience from supermarket navigation to elevated inspiration and a celebration of the brands intrinsic difference.
VALIO BRAND CAMPAIGN
Whilst working as Consulting Creative Director with SEKGrey in Helsinki I led a pitch for one of their longest held clients. The idea was a simple and beautiful truth that we then told across various channels.
Creative collaboration with Mr David Gandy on the creation of his brand world and art directed the full launch campaign.
Identity and design system for NY based company.
Hard hitting campaign created to highlight the behaviours of abuse and raise awareness that its not only physical. Advertising led readers to an informative helpful and ultimately shareable educative experience.
M&S SPIRIT of SUMMER
Seasonal product and experience inspired by the tastes sights sounds and colours of South America.
NECTAR BRAND ADVERTISING
Led the creative development and brand tone and warmth over a range of advertising for Nectar.
Identity and applications for NY based marketing agency that fuse data and deeper human understanding to deliver meaningful connections and influence behaviour.
M&S DAVID GANDY for AUTOGRAPH
Integrated Summer campaign.
Imagery and literature created as part of the complete launch pack for the new Aveo across Europe.
Creative Direction for new range launch in international markets
SUMMER IN A CAN
2012 Effies winning promotional and experiential activity for Pringles
DAVID GANDY for AUTOGRAPH UNPUBLISHED
Editorial story shot around the swimwear launch Summer '15
Imagery and literature created as part of the European launch.
IMPACT TECH LABS
Launch concepts and naming for a new to market running product that did more than any product had done before.