The first expression of the newly created M&S masterbrand was applied to the Foodhall. The aim was to enhance and fundamentally change the experience from supermarket navigation to elevated inspiration and a celebration of the brands intrinsic difference.
VALIO BRAND CAMPAIGN
Whilst working as Consulting Creative Director with SEKGrey in Helsinki I led a pitch for one of their longest held clients. The idea was a simple and beautiful truth that we then told across various channels.
Creative collaboration with Mr David Gandy on the creation of his brand world and art directed the full launch campaign.
NECTAR BRAND ADVERTISING
Led the creative development and brand tone and warmth over a range of advertising for Nectar.
Imagery created as part of the complete launch pack for the new Aveo across Europe.
Hard hitting campaign created to highlight the behaviours of abuse and raise awareness that its not only physical. Advertising led readers to an informative helpful and ultimately shareable educative experience.
Imagery created as part of the European launch.
Creative Direction for new range launch in international markets