M&S FOODHALL
The first expression of the newly created M&S masterbrand was applied to the Foodhall. The aim was to enhance and fundamentally change the experience from supermarket navigation to elevated inspiration and a celebration of the brands intrinsic difference.
2015
VALIO BRAND CAMPAIGN
Whilst working as Consulting Creative Director with SEKGrey in Helsinki I led a pitch for one of their longest held clients. The idea was a simple and beautiful truth that we then told across various channels.
2013
DAVID GANDY
Creative collaboration with Mr David Gandy on the creation of his brand world and art directed the full launch campaign.
2014
TIMELESS
Identity and design system for NY based company.
2017
REFUGE
Hard hitting campaign created to highlight the behaviours of abuse and raise awareness that its not only physical. Advertising led readers to an informative helpful and ultimately shareable educative experience.
2012
M&S SPIRIT of SUMMER
Seasonal product and experience inspired by the tastes sights sounds and colours of South America.
2016
WhisperMob
Identity and applications for NY based marketing agency that fuse data and deeper human understanding to deliver meaningful connections and influence behaviour.
2017
M&S DAVID GANDY for AUTOGRAPH
Integrated Summer campaign.
2016
NECTAR BRAND ADVERTISING
Led the creative development and brand tone and warmth over a range of advertising for Nectar.
2013
CHEVROLET AVEO
Imagery created as part of the complete launch pack for the new Aveo across Europe.
2013
COSTA COFFEE
Creative Direction for new range launch in international markets
2013
SUMMER IN A CAN
2012 Effies winning promotional and experiential activity for Pringles
2012
CHEVROLET CRUZE
Imagery created as part of the European launch.
2013
DAVID GANDY for AUTOGRAPH UNPUBLISHED
Editorial story shot around the swimwear launch Summer '15
2015
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