Led the internal design group to produce the full rebrand of M&S during 2014/2015 also collaborated with Lambie-Nairn on concepts for an ident. The brand work has positively impacted the brand across every consumer and internal touchpoint and continues to roll out further even today.

Identity and design system for NY based company.

The first expression of the newly created M&S masterbrand was applied to the Foodhall. The aim was to enhance and fundamentally change the experience from supermarket navigation to elevated inspiration and a celebration of the brands intrinsic difference.

Launch concepts and naming for a new to market running product that did more than any product had done before.

Creative collaboration with Mr David Gandy on the concept and creation of his brand for M&S and art directed the full launch campaign.

Identity and applications for NY based marketing agency that fuse data and deeper human understanding to deliver meaningful connections and influence behaviour.

Brand naming, creation and application principles for a as yet un-launched football initiative.