IMPACT TECH LABS

Launch concepts and naming for a new to market running product that did more than any product had done before.

CREATED NEW BRAND NAME AND WORD MARK ALONG WITH COMPREHENSIVE DESIGN SYSTEM

INITIAL CONCEPT FILM TO LAUNCH NAME AND BRAND

LAUNCH COMMUNICATIONS FOR CES IN LAS VEGAS

PACKAGING CONCEPT

PRODUCT LAUNCH CAMPAIGN CONCEPT FOR SPECIALIST RUNNING PUBLICATIONS AND ONLINE FORUMS.

PRODUCT INFORMATION CAMPAIGN CONCEPT DESCRIBING THE UNIQUE PROPERTIES OF THE PRODUCT.