M&S FOODHALL

The first expression of the newly created M&S masterbrand was applied to the Foodhall. The aim was to enhance and fundamentally change the experience from supermarket navigation to elevated inspiration and a celebration of the brands intrinsic difference.

NEW BRAND MARK ROLLED OUT ACROSS ESTATE
WARMTH AND WIT INTRODUCED IN THE AISLE TO INSPIRE WHILST PROVIDING BRAND AND PRODUCT DIFFERENCE STATEMENTS
CLEARER NAVIGATION AND INSPIRATION IN THE WINE SHOP
TEMPTING TASTEBUDS IN THE CAFE
SERIOUSLY SIMPLE NAVIGATION
VISUALLY ENTICING IN THE DELI
CLEARLY HIGHLIGHTING NEWNESS
DRAWING THE EYE DOWN THE AISLES
SIMPLE CLEAR AISLE NAVIGATION THAT STANDS OUT AND ELEVATES THE EXPERIENCE
ONE OF THE NEWLY CUT TYPEFACES USED TO INFORM AND NAVIGATE
BRANDING FOLLOWED THROUGH ON ALL REATIL VARIANTS

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