Whilst working as Consulting Creative Director with SEKGrey in Helsinki I led a pitch for one of their longest held clients. The idea was a simple and beautiful truth that we then told across various channels.

Led the creative development and brand tone and warmth over a range of advertising for Nectar.

Creative collaboration with Mr David Gandy on the creation of his brand world and art directed the full launch campaign.

Hard hitting campaign created to highlight the behaviours of abuse and raise awareness that its not only physical. Advertising led readers to an informative helpful and ultimately shareable educative experience.

Seasonal product and experience inspired by the tastes sights sounds and colours of South America.

Launch concepts and naming for a new to market running product that did more than any product had done before.

Imagery and literature created as part of the European launch.

Creative Direction for new range launch in international markets

2012 Effies winning promotional and experiential activity for Pringles

Imagery and literature created as part of the complete launch pack for the new Aveo across Europe.

Integrated Summer campaign.